Although there has been speculation about their demise, I see employee opinion surveys, and the insights you gain from them, as being at the intersection of two exciting trends:
- People analytics: HR and business leaders want to make evidence-based decisions about people. Data science and predictive modelling provide new options for understanding how people impact performance. And insights from employee surveys are a crucial part of the people analytics mix. You can use employee survey insights to help answer key business questions: How do we attract, retain and engage the digital talent we need to achieve our strategy? What are the barriers to more effective collaboration and how can we overcome them? How do we build a performance management system that encourages innovation? How do we create leadership roles that are of interest to our next generation of leaders?
- Treating employees like consumers: The consumer experience has changed radically over the last 5 – 10 years. Employees are increasingly sophisticated consumers of their company’s employee value proposition. Understanding and managing employee experience is becoming a core focus for HR. Employee surveys are again an important means for answering key questions, especially when you spotlight key talent segments: Is this a company where I feel I can make a difference? Is it somewhere where I believe I can have an impact? Do I feel supported by my manager and encouraged to try new things? Can I see a future for myself here? Do I feel recognised and rewarded?
Employee survey data are a critical part of the people analytics picture, especially as it comes to measuring the employee experience and understanding how people impact performance. In fact, there has never been a better time in which to conduct creative and value-add employee research, as new tools provide new ways of listening and making sense of data, including unstructured qualitative data. It’s a good time to be doing more with employee surveys.
Tags: #EmployeeSurveys #PeopleAnlytics #EmployeeExperience
First published on LinkedIn on February 11, 2016